This is Amazon marketing synergy perfectly illustrated to a tee. The cart also knows where you are in retrospect to the store as it recommends items for you to purchase based on nearby aisles. Every item you drop into the cart is recorded and listed for you to see as if it was the digital cart section of Amazon’s website. This is where the brains of the operation is located as it consolidates all the information into a hub to integrate the cart with the store and user. While I couldn’t dig up the exact specs of the screen, I’d estimate it to be around the size of the Fire HD 10. The one located right over the handlebar is relatively large and vibrant. Like everything in technology nowadays, a piece of tech requires a touchscreen. The first time you place something inside, you’ll be so amazed at what is actually happening that it’ll take a minute to process in your brain. The Dash Cart has four visible cameras on the inside rails of the cart that identify when and what items enter into it. The cart essentially becomes your physical Amazon website. To make things work seamlessly, shoppers with Amazon Prime and the Amazon app simply scan their unique QR code to the shopping cart (which is the world’s smartest shopping cart). So what exactly makes an Amazon Fresh market so unique of a shopping experience compared to Whole Foods and other traditional markets? The easiest way to explain it is that the entire ecosystem is based around your mobile device and the accounts linked to it.
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